Lisa Schino, MIB 2019, PGE 2020: A Success Story Driven by Science and Boldness.
Balancing scientific rigor, entrepreneurial vision, and a commitment to more responsible cosmetics, Lisa Schino embodies a new generation of women leaders who are reshaping their industries.
A graduate of GEM’s MIB 2019 and PGE 2020 programs, she has emerged as one of the rising figures in the beauty sector through her brand, LAO Care.
Media and Institutional Recognition
The past few months have marked an important milestone in Lisa Schino’s journey. She was recently featured in Marie Claire, in a profile highlighting her sharp scientific mindset and determination. This visibility recognizes several years of entrepreneurial commitment and dedicated work behind the scenes.
At the same time, she was named to the Choiseul Alsace 2026 ranking, which honors 100 young leaders under the age of 40 who actively contribute to the region’s economic vitality. This distinction highlights her ability to embody a modern form of leadership—open-minded, committed, and deeply rooted in environmental and societal challenges.
LAO Care: A Scientific Approach to Clean Beauty
Founded in 2019 while Lisa was completing her studies at GEM, LAO Care was born from a strong conviction: to reconcile natural ingredients with scientific performance in hair care.
"A brand can only endure if it brings genuine differentiation and creates barriers to entry,” explains Lisa Schino, whose career has been shaped by the scientific culture of her native Alsace.
Early on, she identified a lack of scientific rigor in the hair-care industry. Contrary to popular belief, hair itself is inert, while the scalp is a living organ—a key distinction that would guide her entire research and development strategy. Her ambition was clear: to move beyond marketing promises and deliver truly effective solutions.
At just 23 years old, she developed her first patented active ingredient based on hemp protein, in collaboration with a biotechnology engineer, with the goal of restoring scalp balance.
Innovating to Transform an Industry
Innovation lies at the heart of LAO Care’s DNA. In 2024, the brand reached another major milestone with the filing of a second patent: Pepticare, an active ingredient derived from camelina that can biologically restore keratin bonds.
This breakthrough led to the creation of the Intense Protein Bonding Treatment, which received a Victoires de la Beauté award, further validating the relevance of LAO Care’s scientific and sustainable approach.
In 2023, Lisa Schino also joined the Villa Blu incubator of Robertet—the century-old Grasse-based company and global leader in natural raw materials for perfumery and food flavorings. This experience allowed her to become part of a high-level innovation ecosystem and further strengthened the credibility of her project among industry stakeholders.
A Committed and Determined Entrepreneur
Beyond the success of her brand, it is Lisa Schino’s personal journey that stands out. In a highly competitive and demanding industry, she has succeeded in establishing her vision through perseverance and determination.
«“I didn’t create a brand to feed my ego, but to change an industry and make a positive impact on people’s lives,” she says.
This determination is reflected in her daily commitment and in her clearly stated ambition: to continue raising the standards of hair-care cosmetics.
An Inspiring Journey for the GEM Alumni Community
Through her achievements, Lisa Schino perfectly illustrates the values championed by GEM: innovation, intellectual rigor, and a positive impact on society.
Her story is also that of an alumna who successfully transformed her knowledge into an ambitious entrepreneurial venture, supported by a long-term vision and a strong ability to execute.
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