Benjamin Lenne

As part of the local operations team, I lead the communications and marketing strategy for riders across France. My work spans end-to-end ownership of rider-facing messaging – including copywriting and validation of all communications (email, push, in-app, rider website) – as well as the design of all visual assets and management of our social media presence. I also oversee the distribution strategy and procurement of rider kit, and coordinate key engagement initiatives such as roadshows and rider forums.

I collaborate closely with the Central Ops teams in London, especially on CRM (Braze) and high-impact national projects, such as Deliveroo France’s 10-year anniversary campaign.

In addition to my core responsibilities, I act as a Mental Health POC and co-lead Deliveroo’s LGBTQ+ Employee Resource Group in France – two commitments I deeply care about.

I was involved in the launch of Swapn, a startup that streamlines the process of company formation for entrepreneurs. My contribution focused on defining and implementing a digital content marketing strategy. This involved writing search engine optimised (SEO) articles and creating nurturing content such as whitepapers, landing pages, and targeted email campaigns for prospects and clients. Additionally, I took charge of managing the social media presence, ensuring an active and engaging online presence.

This experience provided me with the opportunity to shape the international digital content strategy. Working closely with the sales and product teams, I implemented new initiatives such as the Expat Communication Barometer and actively contributed to the technical and content overhaul of the website. I also established partnerships with online media sites and supervised a network of content writers and production agencies. In addition, I played a key role in managing social media platforms, building an influential online presence, and monitoring online reputation.

For two years, I held a central role in communications and coordination of relationships with mobility clubs within the FIA. I played a key role in event communication, developing communication plans and contributing to the visual identity of each event. Additionally, I was responsible for writing monthly newsletters and activity reports for the members. A crucial aspect of my role involved optimising data governance and contributing to the development of new tools to enhance our communications with the clubs.

De Gaulle Fleurance & Associés is a French full service law firm, offering counselling and litigation services to French and international clients.

At the core of my responsibilities was editorial communication. I was responsible for producing and disseminating a variety of content, including activity reports, videos, and press releases. My goal was to optimise our presence in professional guides and rankings. Additionally, I had the pleasure of organising events that facilitated the sharing of expertise and the building of connections both internally and externally.

LAVOIX is a European IP law firm.
I actively contributed to the creation and updating of essential communication materials such as the website, brochures, and company presentations. I played a key role in managing strategic projects, including the website redesign and the celebration of the firm's 120th anniversary. Additionally, I was responsible for overseeing monthly newsletters, client databases, and tender processes. I ensured the firm's rankings and responded to specialised Intellectual Property directories. Lastly, I had the pleasure of organising internal and external events, fostering networking and facilitating exchanges among colleagues and clients.

During my last internship as a legal professional, I had the opportunity to contribute to the validation of communication materials, collaborate closely with rights management companies, draft contracts and amendments, and manage the trademark portfolio. It was during this experience that I made a significant decision to shift my focus towards the field of marketing and communication.

I had an immersive experience in the audiovisual industry, specifically in program distribution and production. During this time, I had the opportunity to draft and review license agreements, pre-purchase contracts, and deal memos in collaboration with both public and private television channels, VOD platforms, and DVD distributors. Some of the notable programs I had the chance to work on include "Danse avec les Stars," "L'atelier Déco," "Le Meilleur Pâtissier" (The Great French Bake Off), "Top Gear," "Sherlock," and "Doctor Who."

With my dual background in law and marketing, I made significant contributions to the creation of legal fact sheets, website SEO optimisation, and social media management. Additionally, I handled inquiries related to corporate and trademark law from both prospects and clients.

As a digital marketing specialist and business developer at LaDezign, I skillfully managed LinkedIn marketing strategies, implemented SEO techniques, handled WordPress website management, and efficiently managed social media platforms. Additionally, I acquired proficiency in design using Photoshop, showcasing my readiness to leverage digital tools and tactics to elevate the success of a Los Angeles-based company.

I had the extraordinary opportunity to explore the behind-the-scenes operations of Disney parks as a member of the Merchandise team at Walt Disney World. Over the course of two and a half months, I not only fostered an exceptional team spirit in an international environment, but I also honed my customer service skills, earning four valuable "recognition cards" and receiving praise from my supervisors. These experiences solidified my unwavering passion for the magic of Disney and showcased my commitment to creating memorable experiences for guests.

I immersed myself in the world of Common Law as a legal intern, where I had the opportunity to observe ongoing cases and interact with legal professionals.