June 6th - Medellin - Gamification & Innovation MasterClass
Join GEM Professor Hélène Michel to learn about Gamification & Innovation, the key concepts and trends, and how to incorporate gamification into your innovation strategy.
Gamification is used by major companies for different purposes: brand image (Reveal Game by L'Oreal), talent detection (SAFRAN with the Virtual Regatta Game), recruitment (Accenture and Daesign Game) or training (Renault has more than 7 games to help salesmen improve customer profiling).
While serious games reverse the classical top-down learning process, the best serious games don’t just facilitate knowledge transfer, they facilitate innovation too. For example, the 57,000 players of the virtual puzzle Foldit are contributing to scientific research on different diseases through protein folding, as well as learning about molecular biology.
How can managers use gamification in their innovation strategy ? What are the methods and the new key performance indicators? How does it impact the recruitment of the teams member and the shape of the office?
This talk will provide a panorama of cases of Gamification & Innovation, explain the key concepts and trends and make you experiment several game mechanisms.
Speaker: Hélène MICHEL
Hélène Michel is a full professor at Grenoble Ecole de Management (France). Her passion is to design games and game mechanisms to support innovation processes and inspire entrepreneurship. She is an international expert on the topic: expert for the European Commission, key note speaker in major conferences, Jury for MIT Global Start-up Workshop, Re-Imagine Education Wharton, and AMBA Innovation Awards. She is giving conferences on Gamification & Innovation and facilitating sessions for companies at the international level: Engie, Michelin, Renault, etc.
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