Caterina Casati

As the founder and marketing expert at Casati Communication, I help small business owners create powerful brands and develop comprehensive marketing strategies. Below is an overview of the core services I provide: Brand Identity Development: - Creation of unique logos and visual elements that represent your business. - Development of cohesive color schemes, typography, and imagery that align with your brand values. - Establishment of brand messaging and tone that resonates with your target audience. - Strategy to ensure brand consistency across all touchpoints. Website Design & Development - Custom, responsive websites designed for both desktop and mobile - SEO-optimized websites that improve visibility and attract organic traffic. - User-friendly layouts with clear calls to action that drive conversions. - Full e-commerce solutions and integrations to facilitate online sales. Social Media Management & Strategy - Creation of a tailored social media strategy to build brand awareness and foster engagement. - Content creation for platforms like Instagram, Facebook, and TikTok that speaks to your audience. - Community management, including responding to comments and messages to build strong customer relationships. - Analytics and reporting to track growth and optimize strategies. Content Creation - Development of high-quality content, including blog posts, articles, and whitepapers, that add value and drive traffic. - Visual content creation such as infographics, videos, and social media graphics that capture attention and increase engagement. - Copywriting for websites, blogs, and social media to align with your brand voice and marketing goals. - Strategically crafted content that encourages audience interaction, sharing, and conversions. In addition to these services, I also provide marketing strategy development, helping businesses craft comprehensive plans to achieve their growth objectives.

As a Freelance Graphic Designer at DesignCrowd.co.uk, I have had the opportunity to work on a wide range of exciting projects and collaborate with clients from various industries. My role primarily involves creating effective designs that meet the unique needs and preferences of clients seeking design solutions through the DesignCrowd platform. Key Responsibilities: - Client Collaboration: Work closely with clients to understand their design requirements, objectives, and preferences, ensuring clear communication and alignment throughout the project. - Concept Development: Generate creative and original design concepts that align with the client's brief and branding guidelines. - Design Creation: Utilize industry-standard design software and tools to craft high-quality graphics, illustrations, logos, banners, and other visual assets. - Typography and Layout: Apply strong typographic skills and layout principles to create aesthetically pleasing and user-friendly designs. - Feedback Integration: Actively incorporate client feedback and make revisions as necessary to ensure client satisfaction and project success. - Quality Assurance: Conduct thorough quality checks to ensure that designs meet the highest standards in terms of visual appeal, clarity, and technical specifications. My experience as a Freelance Graphic Designer at DesignCrowd allows me to further develop my creative and technical skills while delivering outstanding design solutions to clients across various industries.

As the Marketing Manager for a leading sports technology startup based in Luxembourg, I am responsible for overseeing everything related to marketing for the company. Using my experience in data analysis, market research, and user acquisition, I have developed a deep understanding of our target audience's needs and preferences. As a specialist in marketing, I am well-equipped to help promote the Clubee brand and position the company as a market leader. Moreover, as a one-person department, I manage every aspect connected to Marketing for Clubee. My main tasks and achievements: • Successfully managing performance marketing on Google and meta for multiple countries. • Created a website to host the blog of Clubee and the landing pages of new releases. • Creating landing pages for the Finnish, Spanish, and Belgium markets. • Manage accounts on Instagram, Facebook, Twitter and Linkedin. • Conducting market research to stay up-to-date on industry trends and the competition. • Developing and executing marketing campaigns to promote new products and increase customer engagement. • Managing the company's branding and image across all channels.

Full-time one-year traineeship divided into different phases: Phase 1: Country Management - Working closely with the Italian Country Manager and with the management Italian team. Creating and hosting strategy workshops using Miro and working with the business development team on the business plan. Learning how to use Tableau and creating a dashboard for ad hoc analysis and to support different departments. Phase 2: Display - Manage and execute day to day Google Ads campaigns and Facebook Ads campaigns for three different countries (IT,ES,AT) using tools like Smartly, Adjust and RTB House.. Build out assets, images, and content together with our content Marketing Design Team. Daily review of campaigns, and reporting. Daily use of reporting, analytics, and trend tools. Identify and implement process improvement with a focus on the communication between different teams. Phase 3: Brand and Communication Italy - Managing Brand campaigns on Social Media trough different platforms (Facebook, Instagram, Twitter, Pinterest) for Italy. Creating templates and captions for each platform and personalised trackable UTM links for an easier analysis. Analysis of the performance, the key data and the return on investment of the different campaigns. Collaboration with the Italian departments and International Brand and Communications team, for synergies and knowledge sharing. Researched with the UX department user personas, their needs and how to best position our brand brand as a solution to those. Phase 4: Video Brand Marketing - Youtube and TV campaigns planning and analysis - Influencer Marketing for TikTok and Instagram - Working with current partners/stakeholders to gain a deep understanding of new and existing services • Video marketing campaigns in AT, UK, ES, IT, FR and DE including budget and project management - Tracking and monitoring of the campaigns, CRO, KPI reporting

Content creation for the online magazine using Magnolia CMS and Infogram and organizations of link building campaigns with Contentbird. Following all the social media content creation process from the strategy planning to the reporting for different platforms using Later and the Business Manager of Facebook. Managing different collaborations with content creators. Directly influence growth of existing follower base by developing strong strategies with the Italian and the international team. (+50k on Instagram). Key Accomplishments: - Changed the logo on social media for a specific campaign (sustainability) after two weeks - Implemented the use of Storrito, a new social media tool, in our international teams (Italy, France, Spain, UK and Austria) after three months. - Created a new set of screenshots for the Italian Play store with a new design using Adobe Photoshop