Gay Murallon

1. Led the global deployment of a new product offer.
2. Worked closely with Product Owners, Product Marketing and Offer Managers.
3. Collaborated with and mobilized cross-functional teams based in different international hubs.

KPIs: Offer deployment, defining and structuring the marketing plan and sales plan, developing the performance report for marketing campaigns.

Philippines. April 2018 – July 2022.
1. Led product and offer development from ideation, business case approval, consumer launch, and product life cycle management.
2. Managed over twenty (20) SKUs, moving approximately 40million units combined annually.
3. Delivered incremental activations and revenues annually through tactical campaigns.
4. Defined B2C go-to-market strategies and led integrated marketing campaigns.
5. Planned and managed an annual Ads & Promo budget and product subsidies of up to €10million.
6. Reported to a First Vice President and mentored a team of 5 direct reports.

KPIs: Subscriber migration to LTE & 5G, product portfolio management, commercial launch of new products, inventory management, (incremental) activations and revenues, fund management.

1. Steered the development and commercial launch of its LTE SIM SKUs, SIM upgrade service and device bundling program that increased the brand’s LTE subscriber base by 43% in 2017.
2. Created and drove national and region-specific programs to cement brand positioning, drive subscriber acquisition, and foster brand loyalty.
3. Received an Excellence Award at the International Public Relations Award in Bulgaria and at the Philippine Quill Awards in 2017.
4. Led the brand’s annual roadshow that won an Excellence Award at the Philippine Quill Awards in 2014.
5. Managed an annual Ads & Promo budget of up to €1million and mentored two (2) direct reports.

KPIs: SIM share growth, activations, subscriber migration to LTE, fund management.

1. Led the execution of product/service launches, corporate events, employee events, roadshows, activation blitzes, concerts, and others.
2. Managed direct-to-consumer events in the Middle East, US, UK, Asia.
3. Oversaw a team of over 10 direct reports.

KPI: Event management and turn-out, cost savings, partnerships, people and supplier management.