Alix Desmarchelier, PGE 2016, directrice de production E-commerce at showroomprive.com

A graduate of Grenoble École de Management, Alix was promoted to E-commerce Production Manager at Showroomprivé.com in April 2025, after nearly nine years with the company.

In her new role, she assumes responsibility for the e-merchandising and e-commerce perimeter, in addition to content production (studio, retouching, editorial, pre-production), which she has already managed since 2023.

Having joined Showroomprivé in 2016 as E-merchandiser, Alix has progressively broadened her scope of action: first by piloting the editorial teams, then by coordinating all content production.

This appointment crowns a coherent and committed career in the digital and e-commerce sector.

About Showroomprive.com

Since 2006, Showroomprivé, the French e-commerce pioneer, has been redefining the way fashion, beauty and home goods are conceived and consumed online.

Through its three sites (Showroomprivé, Beauté Privée and The Bradery), the Group offers ephemeral sales featuring significant discounts on fashion, beauty, home and travel brand items to its 21 million members.

The Group supports 3,000 partner brands in their inventory management, visibility and digital growth strategies through its various services.