GEM Alumni literary selection 2026: when GEM Alumni turn to writing
Between imagination, knowledge sharing, expertise, and commitment, GEM graduates continue to explore new forms of expression. Through novels, essays, practical guides, and innovative editorial projects, they showcase the diversity of talents within the GEM Alumni community. Discover our special 2026 literary back-to-school selection.
Gérard Guerrier, DBA 1997
L'énigmatique Docteur Cook, Héros Escroc, Explorateur Imposteur
1923. Frederick Cook is behind bars. The man America once celebrated as a hero has been convicted of fraud.
Yet he had all the makings of a hero. Born into a family of German immigrants, he forged his path through sheer audacity and perseverance. From a boy raised among rugged hills and mountains, he became a milkman, then a physician, and finally an explorer, carving out a remarkable journey from Greenland to Antarctica and to the highest peaks of Alaska. Only one achievement was missing from his record: the North Pole...In this biography of Frederick Albert Cook, Gérard Guerrier explores the blurred boundaries between truth and deception, heroism and imposture, through the fascinating destiny of an extraordinary man.
Book published in French.
About Gérard Guerrier
A graduate of GEM's DBA program in 1997, Gérard Guerrier is a writer, mountain guide, and avid traveler. Formerly a leader at Allibert Trekking, he has dedicated much of his work to sharing his passion for wide open spaces and adventure.
Learn more
Matthieu Tran-Van, PGE 2008
Le Manuel du Stratège Google Ads
Over the past three years, Google advertising has evolved more than it did in the previous decade. Automation and artificial intelligence now drive many key decisions, including targeting, bidding, and ad creation, making traditional best practices less effective at ensuring media budget profitability.
With more than 600 pages, The Google Ads Strategist's Handbook has become a leading reference in the French-speaking digital marketing ecosystem. It explains how AI is reshaping account structures, bidding strategies, performance measurement, and profitability management. Beyond the technical aspects, it serves as a practical guide for both specialists and business leaders who want to understand where their advertising budget is really going and how to turn it into a profit center rather than a cost line
Book published in French.
About Matthieu Tran-Van
Matthieu Tran-Van, PGE 2008, spent ten years at Google, where he advised major international advertisers managing annual budgets exceeding $350 million. He now leads MTV Consulting, a consultancy specializing in profitable paid acquisition strategies, overseeing approximately €27 million in annual advertising investments. He has also taught in business schools, regularly speaks at conferences in France and abroad, and is recognized as one of the world's 100 most influential Google Ads experts.
Caroline Poissonnier, PGE 2008
LeaderKiff : Réconcilier ambition et équilibre
In this deeply personal book, Caroline Poissonnier addresses a topic that is still too often overlooked: the mental health of business leaders. Challenging the cliché that leadership requires invulnerability, she shares her experience as a CEO and encourages readers to rethink their relationship with performance, success, and work-life balance. Through a candid testimony and practical insights, LeaderKiff invites readers to cultivate sustainable ambition that aligns personal and professional well-being.
Book published in French.
About Caroline Poissonnier
A graduate of GEM's PGE program in 2008, Caroline Poissonnier leads the Baudelet Group. Known for her commitment to more human-centered and responsible leadership, she shares in this book her journey and the lessons learned throughout her executive career.
Maria Kouyoumijian, MSc Finance 2012
Water on Wall Street
In Water on Wall Street, Maria Kouyoumijian and Professor Marcel Boyer tackle one of the 21st century's greatest challenges: sustainable water management. While access to clean water is recognized as a fundamental human right, the authors examine the paradoxes of scarcity, waste, and underpricing. Combining economics, law, environmental studies, technology, and public policy, the book provides a rigorous yet accessible analysis of the solutions needed to preserve this essential resource. The authors demonstrate that water protection and economic efficiency are not contradictory, but complementary.
Book published in English.
RAYN'S Adventures: Origins
What begins as a small surprise becomes a fascinating journey through time, space, and nature as Rayn reveals where water really comes from. From the formation of Earth to icy space rocks, volcanoes, and drifting clouds, Rayn shows how water has traveled our planet for billions of years.
RAYN'S ADVENTURES blends engaging storytelling with real science, helping young readers understand the water cycle while discovering why every drop of water is precious. A perfect book for curious minds eager to explore the world around them.
Book published in English.
About Maria Kouyoumijian
A graduate of GEM's MSc Finance program in 2012 and holder of additional qualifications in water engineering, Maria Kouyoumijian is a London-based researcher. Her work lies at the intersection of economics, sustainable development, and science education.
Alix Garnier-Agren, PGE 2018
Brasaskoven, Tome 2 : Mer de glace et terre d'ombres
With Sea of Ice and Land of Shadows, Alix Garnier-Agren delivers the second and final installment of her fantasy duology Brasaskoven. Set in a universe inspired by Norse mythology, the story follows its heroes on a perilous quest between an ancient forest and a frozen sea, where revelations, magic, and intertwined destinies challenge everything they thought they knew. Through immersive and evocative storytelling, the author explores universal themes such as loyalty, inheritance, identity, and justice. This second volume confirms her talent for creating rich and captivating worlds where every detail contributes to an adventure that is both epic and deeply human.
Book published in French.
About Alix Garnier-Agren
A graduate of GEM's PGE program in 2018, Alix Garnier-Agren has always been passionate about writing and imaginary worlds. Through Brasaskoven, she invites readers on a journey inspired by Nordic folklore, brought to life by complex and endearing characters.
David Brenet, GEM 2020
L'intelligence artificielle expliquée : des concepts de base aux applications avancées de l'IA
Accessible to everyone, this book offers a progressive introduction to artificial intelligence, from its fundamental concepts to its most advanced applications. Through a practical and educational approach, readers will discover how AI is being used across a wide range of industries, including healthcare, finance, manufacturing, and transportation. The book also presents the key stages involved in designing an intelligent system, from data collection to model deployment, while covering AI agents, generative AI, and the main tools shaping the field today. Finally, it sheds light on the ethical, legal, and regulatory challenges surrounding the development of these technologies, providing a comprehensive and accessible overview of a topic that has become essential.
This fully updated second edition will be released on November 27 and includes the latest developments in the field, particularly in generative AI and intelligent agents.
Book published in French
About David Brenet
David Brenet, a GEM graduate (Class of 2020), is a computer engineer with more than twenty years of experience as an IT manager in the banking and insurance sectors. Alongside his professional career, he shares his expertise as a lecturer at CNAM, IFPASS, and CESI. Combining hands-on industry experience with a passion for teaching, he has a particular interest in generative AI and machine learning.
An original format worth discovering:
le Courrier Gourmand by Claire Francillon, PGE 2023
Not all editorial projects take the form of a book. A graduate of GEM's PGE program in 2023, Claire Francillon launched Le Courrier Gourmand, an original concept blending gastronomy, artistic creation, and traditional correspondence.
Delivered by post every two months, this unique format invites readers to slow down and rediscover the pleasure of a screen-free culinary experience. Each edition includes original recipes imagined and tested by Claire, complemented by artistic and literary content developed around a specific theme. 
The third edition, dedicated to Christmas cookies and festive treats, features five exclusive recipes, a themed art card, a greeting card to send, and a few surprises. A creative initiative that poetically reinvents the connection between cooking, writing, and sharing.
Published in French.
Are you a GEM graduate and the author of a published book?
Let us discover your world!
Contact us at: alumni@grenoble-em.com to be featured in next year's literary back-to-school selection.
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