Tatiana Lupart, PGE 2009, Global Consumer Products Portfolio Director at Pernod Ricard

Grenoble Ecole de Management graduate Tatiana Lupart has been appointed Global Consumer Products Portfolio Director at Pernod Ricard, world leader in wines and spirits.

With over 14 years' experience in the luxury sector, Tatiana is recognized for her expertise in customer-centric digital innovation and omnichannel transformation.

Recognized for her ability to combine analytics with creative ideas, Tatiana leverages cutting-edge technologies, including AI and CRM, to deliver transformative consumer experiences. Her international career has equipped her with a global perspective, which she applies to develop innovative strategies for brands, products and consumers.

In her new role, Tatiana will oversee key initiatives within the technical department, focusing on consumer engagement tools, data management, media performance and social listening, while fostering AGILE collaboration within her 50-strong team.

About Pernod Ricard

Pernod Ricard is a French company founded in December 1975 by the merger of Pernod and Ricard. The group specializes in the manufacture and distribution of wines and spirits, and is the world's second-largest spirits company, ranking behind England's Diageo (Guinness, Johnnie Walker, Smirnoff) and ahead of Puerto Rico's Bacardí-Martini.