GEM becomes "GEM Alpine Business School" : a new identity for a new ambition

Grenoble Ecole de Management unveils its new brand platform and a renewed visual identity. This evolution reflects the school’s DNA and positioning as a pioneer of transformation, rooted in a unique territory and open to the world. With its new identity, GEM Alpine Business School, the institution marks a major milestone in its EAGLE 2030 strategic plan and reaffirms its ambition: training professionals capable of imagining and supporting environmental, economic, technological, and societal transitions.

An alpine identity, shaped by science, exploration and innovation

Since its creation, GEM has built its distinctiveness at the intersection of innovation, technology, and management. The new identity and visual universe draw from this heritage: the Alps as an open-air laboratory, an environment where transitions can be observed, tested and understood.

A design inspired by mountain ridges 

The new logo embraces a clean, streamlined aesthetic built around the simplified name GEM, already widely used and more easily recognizable both in France and internationally. Adding Alpine Business School reflects the school’s DNA and the mindset that drives it : open, rigorous, and pioneering. The oblique, geometric shapes that structure the new graphic charter evoke Alpine reliefs, movement, ascension, progress, and momentum. The goal: a more modern, distinctive identity aligned with GEM’s history, ambitions, and trajectory.

The new brand signature, “Explore Beyond Horizons”, embodies this dynamic.

It invites students and partners to venture further, beyond established boundaries, to question, experiment, and imagine new possibilities. It continues the pillars of the EAGLE 2030 plan: Sciences, Transitions, and the Immersive Learning Journey. This brand signature also expresses the  school’s international outlook and its commitment to encouraging students to explore new horizons and develop innovative solutions in a complex world.

Our new logo is available for download in our press area.

A strong signal for students, companies, and partners 

This repositioning comes at a pivotal moment for GEM: international expansion, new campuses, strengthened partnerships, immersive learning innovations, the launch of the 60/20/20 (GEM Alpine Immersive Learning Journey), new institutes of research, and a reinforced territorial presence.

"This identity does not change who we are: it reveals what GEM has become. A school that is open, rigorous, international, rooted in the Alps, and committed to addressing the major transitions of the 21st century."

Fouziya Bouzerda, General Director of GEM Alpine Business School.

Go to the GEM website